Theatre of dreams

Backed by Book My Show and PVR Cinemas, Vkaao, an on-demand cinema service, is looking to bring the best of international cinema to Indian screens

There are multiple reasons why we may miss a film on the big screen. Sometimes, the shows aren’t convenient. Sometimes, the film may not even make it to your country. I, for one, have always dreamed of catching the classics in a theatre. All this has made Vkaao, India’s first on-demand platform, an interesting alternative for cinephiles. The company, launched in 2017, has now launched a new initiative that will bring the best of international cinema to India. Titled Vkaao Gems, the initiative has garnered good response with regional screenings of Cannes favourites, Capernaum and Shoplifters. Vaibhav Lal, Co-founder & CEO, Vkaao, is gratified with the response and elaborates on future plans.

Read the full interview here:

https://www.cinemaexpress.com/stories/trends/2019/jul/21/theatre-of-dreams-13114.html

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