Airbus wishes Boeing on its Centennial with a tribute video
How can one get a share of spotlight from their most-fierce competitor, especially when it is crossing 100 years? Wish them from the heart. Airbus, has accomplished exactly the same with its congratulatory message to Boeing, wishing the latter for stepping into its Centennial year.
The plan had started early in the year when Airbus noticed that 2016 would be Boeing’s 100th year says Clay McConnell, head of communications, Airbus Group Inc., who spearheaded the campaign. “This was a milestone we could not ignore. But instead of making a straightforward message, we played on the existing competitive tension between the companies for added effect. It kind of portrayed how Airbus functioned as a organisation— good natured, competitive with a dash of humour,” he says. Continue reading “A Landmark Celebration”