Green Alternative

Build-Inn makes your eco-friendly house a reality

For those who always wanted to live in an eco-friendly habitat but did not know who to talk to, Build-Inn is the answer. The Bangalore-based startup founded by Puja Arti and Rohan Shenoy provides complete solutions for construction and refurbishment using eco-friendly materials.
Their website mainly caters to young professionals within the age group of 25-40 years and supplies inputs from design to unskilled labour. “Due to the loan options available, a lot of young people are looking at buying a house and they are the ones most open to trying new things,” explains Shenoy.

Continue reading “Green Alternative”

Manning Up

Volkswagen is targeting young professionals for its compact sedan ‘Ameo’

Like father like son may be a common adage but it doesn’t really come into play until the boy becomes a man. That’s what Volkswagen is targeting with its new ad for its first compact sedan ‘Ameo’.

Priced at 5.4 lakh, the ads promote the car’s features such as an automatic rain sensor; a reverse parking camera and cruise control, which the company says is also the product’s USP. Continue reading “Manning Up”

Answers Made Easy

Google tweaks its search bar to charm the Indian cinephile

Google doesn’t really need any advertising. Yet, the search giant has loaded more ammunition to its arsenal by focusing on the one thing all Indians adore — movies. Its latest campaign ‘Google at the movies’ promotes an optimised search bar that provides immersive results for the average Indian movie buff.

Explaining the focus on movies, Arun Iyer, chief creative officer, Lowe Lintas says that there was no better theme to expand Google’s already significant user base. “Google as a brand wanted to reach out to a lot more users than it already did and we got to know that one in every ten searches in the country is related to cinema. Thus, we decided to do something with cinema as it brings the country together like nothing else,” he says. Continue reading “Answers Made Easy”

Open And Shut Case

Airtel establishes an open channel of communication with users, all the way to its towers and transmission

Airtel is back in the news – except, this time, it’s not the annoying 4G girl who’s in the spotlight. Promoted through a slew of advertisements, Airtel’s new initiative – open NETWORK – will enable its customers to check the company’s tower positions at any given location. Users will now be able to check signal quality, location of existing towers and even the list of towers that are being upgraded or shut down on the company’s website; they can also submit suggestions for new towers.

Calling this a “path-breaking change in the journey of the brand”, Rajiv Mathrani, chief brand officer, Bharti Airtel, says that the objective was to be transparent and enhance customer network experience. “Airtel is fully committed to deliver a world-class network and that’s what we intend to do with our honest approach,” he says. Continue reading “Open And Shut Case”

Defiant, Yet Edgy

Jabong flaunts its new avatar in its latest ad which asks consumers to be body positive

“I’m not a match. I’m not a catch. Your mom won’t call me suitable.” It’s with such edgy prose that Jabong exhorts users to be themselves.

A big transition from the cutesy, warm tone of its previous ads, one might say the e-commerce portal has crossed over to the dark side. But Sanjeev Mohanty, CEO, Jabong, says the idea was to be different and create aspirational value among the youth. “Over the last few years, ads of almost of all fashion e-commerce sites have started to look similar,” he says, adding they wanted to avoid that. Continue reading “Defiant, Yet Edgy”

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