Nilkamal’s TVC announces its expansion in the home furniture category
As a brand, Nilkamal needs no introduction. The name is synonymous with plastic furniture that no public gathering or function would be complete without. But did you know the brand also offers wooden home furniture? If you didn’t, the company is now making sure that everyone does with its all new campaign. The ad that aptly says ‘Ab Plastic Furniture Se Kahin Zyaada’ showcases the range of Nilkamal’s wooden home furniture.
Talking about the campaign, Manish Parekh, president (Furniture), Nilkamal India says that while over the years the brand has diversified into products made of wood and steel, the public image has not moved beyond plastic furniture. “Our range of wooden furniture is retailed pan India, however the equity of plastic is very strong. Therefore it was our endeavour through the new piece of communication to create awareness that Nilkamal is not just plastic furniture but provides complete home furniture solutions,” he says. Continue reading “Branching Out”