Caramel Bliss

Cadbury 5 star’s popular duo are back promoting the all new variant

five star SERamesh and Suresh are back with their goofy antics. The endearing duo that has been the face of the Cadbury 5 star’s advertisements have returned to the small screen in a new avatar via the new TVC that promotes the chocolate brand’s extra caramel variant.

Talking about the campaign, Prashant Peres, director-marketing (Chocolates), Mondelez India, says the latest ad was in sync with the brand’s larger vision of making the product synonymous with the urban youth. “The pitch to Ogilvy was to get young urban Indians to wear Cadbury 5 Star as their badge. Our iconic brand assets Ramesh and Suresh have a lot of consumer affection but we need to continually make them more aspirational and cooler,” he says. Continue reading “Caramel Bliss”

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