IDFC Bank’s new campaign BankingNibhao focuses on delivery of quick banking solutions
Do customers need a friend or a banker? While banking ads are currently promising to be a friend, philosopher and what not, the need of the customers is an efficient banker. The new BankingNibhao campaign from IDFC Bank attempts to convey the same, reiterating their position as the ‘Bank of now’.
The objective was to place the customer’s needs in the centre and create appropriate solutions such as swift account opening, seamless management of saving and current accounts and provision of banking at ration shops in rural areas says Rajiv Lall, CEO, IDFC Bank. “The customers’ requirements today have evolved and this reflects in their expectations from a bank. Hence, we have taken a differentiated approach – one that is focused on solutions and customer convenience,” he says. Continue reading “Purely Business”