Back In Action

‘Only Vimal’ is back after eight years with a new TVC to woo youngsters

Only Vimal SEWhat do Vivian Richards, Allan Border and Kapil Dev have in common? Three things— they were captains of their respective teams, world cup winners and were featured by Reliance’s textile brand, Vimal in their ads during the cricket World Cup in 1987. The brand, well known for its star-powered campaigns, is now back to claim its space on Indian television after 8 years with an all-new campaign targeting the young buyers.

Interestingly, unlike the brand’s previous campaigns the new TV series is more product-based. This change in representation is part of the company’s makeover to make Vimal more relatable to the younger generations says Vivek Mehta, head-marketing, Reliance Textiles. “Vimal is positioned completely on innovation and technology, this in itself is a unique thing. We represent the ‘Man of action’ much like the youth today, who handle multiple roles in life with comfort and ease, “ he says. Continue reading “Back In Action”

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