People want to see the latest films sooner: Amazon Prime Video India’s Vijay Subramaniam

They say art reflects life, but I say how art is consumed is also a reflection of our lifestyle. Amazon Prime Video has become an important player in the ever-changing universe of film exhibition—so much so that ‘wait for it to come on Prime’ has become a legit line to use in the context of film releases. “We aim to serve the customers across the length and breadth of this country. India is diverse, and we recognise that. The idea is to make the canvas as wide as we can,” says Vijay Subramaniam, Director and Head, Content, Amazon Prime Video India. Here’s Vijay discussing the nitty-gritty of the streaming universe, and the part Prime plays in it…

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